|
HOW I DO IT
I’ve come to understand that selling is a key business
process – just like manufacturing and product development. Like other key business processes
- and when functioning properly - selling is a defined, repeatable, measurable,
predictable and scalable process.
Too often however, selling is treated more like an “art”
than a repeatable process. This leads
to symptoms such as:
· - Missing sales targets (often learning this only late
in the quarter)
· - Difficulty articulating the value proposition –
especially to senior executives
· - Long, unpredictable sales cycles
· - Losing large opportunities late in the sales
cycle
· - Inconsistent results in hiring sales
professionals resulting in expensive turnover
Perhaps surprisingly to you, I too have long been skeptical
of consultants. From time to time
during my operating career I hired consultants to help. I often liked their fresh ideas. I often disliked that they were long
gone when it came time to implement the new ideas. And they were usually nowhere to be found when we ran into
trouble (unless I wanted to re-open my wallet!). They lacked “skin in the game”.
I do things differently. Here’s how:
- We will discuss – on my dime, not yours – the specifics concerning
what process symptoms you’re experiencing, and what needs to be improved
- I will develop an action plan to achieve the objectives
we’ve identified. This plan will
include implementation.
- We will review the plan together and jointly determine
whether to proceed.
- I work alongside your team to develop and implement the
needed methods and techniques; as well as creating a methodology to measure
progress and process performance into the future.
- I do all the work myself. You won’t be funding any on-the-job training of junior
associates.
- My implementation includes working with sales people to plan
and manage specific sales opportunities – we actually move real sales cycles
forward.
- You will always know the timeframe of the project and the
associated costs.
Sales executives and their teams trust me because my
knowledge and expertise comes from experience – not a book or Powerpoint
presentation. I’ve been in their
shoes…and I’m about achieving results; not assigning blame.
If you’re ready to improve the performance of your selling
efforts in less than 60 days, let’s get started!
|